(Remember, less than a year ago nobody was even able to predict how iPads would be sold this year). But here's a prediction you can count on: you'll hear these numbers thrown around a lot all year until a better prediction is long.
Gartner forecasts down advertising revenues and paid downloads (including purchases in-app), as you can see from the chart above. paid downloads and other Direct Market, Nokia Ovi Store Research In Motion World Access, Microsoft and Samsung Marketplace Apps) buying up the majority of expected revenue, but mobile advertising is expected to grow much over time in a multi-billion dollar market.
These estimates include all mobile application stores, not just from Apple (such as e. However, Gartner estimates that Apple's App Store accounted for 90 percent of the 8.2 billion estimated total downloads the last year (both free and paid), and will continue to dominate. In 2011, Gartner estimated total downloads App Store will reach 17.7 billion, with 81 percent of those who are free. The revenue projections include the portion retained by Apple stores and other applications.
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